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company profile
OnePlus Technology (Shenzhen) Co., Ltd.
Gautam Kumar
November 18, 2020 09:11:43 AM
5 minutes
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OnePlus Technology (Shenzhen) Co., Ltd.
OnePlus
was
founded
on
16
December
2013
by
former
Oppo
vice-president
Pete
Lau
and
Carl
Pei.[10]
According
to
Chinese
public
records,
OnePlus'
only
institutional
shareholder
is
Oppo
Electronics.[1]
Lau
denied
that
OnePlus
was
a
wholly
owned
subsidiary
of
Oppo
and
stated
that
Oppo
Electronics
and
not
Oppo
Mobile
(the
phone
manufacturer)
is
a
major
investor
of
OnePlus
and
that
they
are
"in
talks
with
other
investors."[11]
The
company's
main
goal
was
to
design
a
smartphone
that
would
balance
high-end
quality
with
a
lower
price
than
other
phones
in
its
class,
believing
that
users
would
"Never
Settle"
for
the
lower-quality
devices
produced
by
other
companies.
Lau
explained
that
"we
will
never
be
different
just
for
the
sake
of
being
different.
Everything
done
has
to
improve
the
actual
user
experience
in
day-to-day
use."[12][13]
He
also
showed
aspirations
of
being
the
"Muji
of
the
tech
industry",
emphasizing
its
focus
on
high-quality
products
with
simplistic,
user-friendly
designs.[12]
Continuing
Lau's
association
with
the
platform
from
the
Oppo
N1,[13]
OnePlus
entered
into
an
exclusive
licensing
agreement
with
Cyanogen
Inc.
to
base
its
products'
Android
distribution
upon
a
variant
of
the
popular
custom
ROM
CyanogenMod
and
use
its
trademarks
outside
of
China.[14][15] The
company
unveiled
its
first
device,
the
OnePlus
One,
on
23
April
2014
which
was
intended
to
capture
market
from
the
Google
Nexus
series.[12]
In
December
2014,
alongside
the
release
of
the
OnePlus
One
in
India
exclusively
through
Amazon,
OnePlus
also
announced
plans
to
establish
a
presence
in
the
country,
with
plans
to
open
25
official
walk-in
service
centers
across
India.[16] In
April
2014,
OnePlus
hired
Han
Han
to
help
market
its
products
in
mainland
China.[17] On
9
March
2014,
the
company
expanded
its
operations
to
the
European
Union.[18]
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