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company profile
Levi Strauss & Co.
Gautam Kumar
September 15, 2020 06:09:40 AM
5 minutes
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Levi Strauss & Co.
German-Jewish
immigrant
Levi
Strauss
started
the
business
at
the
90
Sacramento
Street
address
in
San
Francisco
and
then
moved
the
location
to
62
Sacramento
Street.[7]
In
1858,
the
company
was
listed
as
Strauss,
Levi
(David
Stern
&
Levis
Strauss)
importers
clothing
,etc.
63
&
65
Sacramento
St.
(Today,
on
the
current
grounds
of
the
353
Sacramento
Street
Lobby
[8])
in
the
San
Francisco
Directory
with
Strauss
serving
as
its
sales
manager
and
his
brother-in-law,
David
Stern,
as
its
manager.[9]
Jacob
Davis,
a
Latvian-Jewish
immigrant,
was
a
Reno,
Nevada[10]
tailor
who
frequently
purchased
bolts
of
cloth
made
from
denim
from
Levi
Strauss
&
Co.'s
wholesale
house.
After
one
of
Davis'
customers
kept
purchasing
cloth
to
reinforce
torn
pants,
he
had
an
idea
to
use
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