OnePlus Technology (Shenzhen) Co., Ltd.
- November 18, 2020 09:11:43 AM
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OnePlus Technology (Shenzhen) Co., Ltd.
OnePluswasfoundedon16December2013byformerOppovice-presidentPeteLauandCarlPei.[10]AccordingtoChinesepublicrecords,OnePlus'onlyinstitutionalshareholderisOppoElectronics.[1]LaudeniedthatOnePluswasawhollyownedsubsidiaryofOppoandstatedthatOppoElectronicsandnotOppoMobile(thephonemanufacturer)isamajorinvestorofOnePlusandthattheyare"intalkswithotherinvestors."[11]Thecompany'smaingoalwastodesignasmartphonethatwouldbalancehigh-endqualitywithalowerpricethanotherphonesinitsclass,believingthatuserswould"NeverSettle"forthelower-qualitydevicesproducedbyothercompanies.Lauexplainedthat"wewillneverbedifferentjustforthesakeofbeingdifferent.Everythingdonehastoimprovetheactualuserexperienceinday-to-dayuse."[12][13]Healsoshowedaspirationsofbeingthe"Mujiofthetechindustry",emphasizingitsfocusonhigh-qualityproductswithsimplistic,user-friendlydesigns.[12]ContinuingLau'sassociationwiththeplatformfromtheOppoN1,[13]OnePlusenteredintoanexclusivelicensingagreementwithCyanogenInc.tobaseitsproducts'AndroiddistributionuponavariantofthepopularcustomROMCyanogenModanduseitstrademarksoutsideofChina.[14][15]
Thecompanyunveileditsfirstdevice,theOnePlusOne,on23April2014whichwasintendedtocapturemarketfromtheGoogleNexusseries.[12]InDecember2014,alongsidethereleaseoftheOnePlusOneinIndiaexclusivelythroughAmazon,OnePlusalsoannouncedplanstoestablishapresenceinthecountry,withplanstoopen25officialwalk-inservicecentersacrossIndia.[16]
InApril2014,OnePlushiredHanHantohelpmarketitsproductsinmainlandChina.[17]
On9March2014,thecompanyexpandeditsoperationstotheEuropeanUnion.[18]
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