OnePlus Technology (Shenzhen) Co., Ltd.
OnePlus Technology (Shenzhen) Co., Ltd.
OnePluswasfoundedon16December2013byformerOppovice-presidentPeteLauandCarlPei.[10]AccordingtoChinesepublicrecords,OnePlus'onlyinstitutionalshareholderisOppoElectronics.[1]LaudeniedthatOnePluswasawhollyownedsubsidiaryofOppoandstatedthatOppoElectronicsandnotOppoMobile(thephonemanufacturer)isamajorinvestorofOnePlusandthattheyare"intalkswithotherinvestors."[11]Thecompany'smaingoalwastodesignasmartphonethatwouldbalancehigh-endqualitywithalowerpricethanotherphonesinitsclass,believingthatuserswould"NeverSettle"forthelower-qualitydevicesproducedbyothercompanies.Lauexplainedthat"wewillneverbedifferentjustforthesakeofbeingdifferent.Everythingdonehastoimprovetheactualuserexperienceinday-to-dayuse."[12][13]Healsoshowedaspirationsofbeingthe"Mujiofthetechindustry",emphasizingitsfocusonhigh-qualityproductswithsimplistic,user-friendlydesigns.[12]ContinuingLau'sassociationwiththeplatformfromtheOppoN1,[13]OnePlusenteredintoanexclusivelicensingagreementwithCyanogenInc.tobaseitsproducts'AndroiddistributionuponavariantofthepopularcustomROMCyanogenModanduseitstrademarksoutsideofChina.[14][15] Thecompanyunveileditsfirstdevice,theOnePlusOne,on23April2014whichwasintendedtocapturemarketfromtheGoogleNexusseries.[12]InDecember2014,alongsidethereleaseoftheOnePlusOneinIndiaexclusivelythroughAmazon,OnePlusalsoannouncedplanstoestablishapresenceinthecountry,withplanstoopen25officialwalk-inservicecentersacrossIndia.[16] InApril2014,OnePlushiredHanHantohelpmarketitsproductsinmainlandChina.[17] On9March2014,thecompanyexpandeditsoperationstotheEuropeanUnion.[18]

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