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company profile
Parle Products
Gautam Kumar
September 15, 2020 11:09:02 AM
5 minutes
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Parle Products
Parle
Products
company
was
founded
in
1929
in
British
India
by
the
Chauhan
family
of
Vile
Parle,
Bombay.
Parle
began
manufacturing
biscuits
in
1939.
In
1947,
when
India
became
independent,
the
company
launched
an
ad
campaign,
showcasing
its
Gluco
biscuits
as
an
Indian
alternative
to
the
British
biscuits.[5]
The
Parle
brand
became
well
known
in
India
following
the
success
of
products
such
as
the
Parle-G
biscuits
and
the
Frooti
cold
drink.
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