Vivo was founded in 2009, in Dongguan, China, and was named for the Esperanto word for "life".

In the first quarter of 2015, vivo was ranked among the top 10 smartphone makers, achieving a global market share of 2.7%.


Since its founding in 2009, vivo has expanded to over 100 countries around the world. International expansion began in 2014, when the company entered the Thai marketplace.[3] vivo quickly followed up with launches in IndiaIndonesiaMalaysiaMyanmarPhilippinesThailand, and Vietnam.

In 2017, vivo entered the smartphone market in RussiaSri LankaTaiwanHong KongBruneiMacauCambodiaLaosBangladesh, and Nepal.In June 2017, it entered the Pakistan mobile phone market and the vivo brand is currently experiencing rapid growth in popularity in the country.

On 26 November 2017, vivo entered the Nepali market with its Y53 and Y65 models.[10] In 2019, it started operations in the Middle East.

vivo devices were also sold in the US under the brand BLU such as the BLU Vivo X launched in 2018.[11]


In October 2015, vivo became the title sponsor of the Indian Premier League under a two-year deal starting in the 2016 season.[12][13] In July 2017, the deal was extended until 2022.

In June 2017, vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups. The company also became a title sponsor of India's Pro Kabaddi.


vivo has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry endorsing the brand in China and the Philippines.


vivo has designed numerous phones, including several concept phones. vivo "V" series are the flagship cell phone models of the company.

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